Gorka González
End-to-end digital transformation for a luxury artisanal millinery brand, driven by digital strategy, eCommerce, automation, and AI.
Year:
2024 - Present
Timeline:
Tools
Shopify, Klaviyo, Meta Ads, Google Analytics...
Category:
Digital Strategy · eCommerce · Creative Direction
Overview
Scaling an artisanal luxury brand into a digital ecosystem
Gorka González is a luxury artisanal millinery brand. For this project, I led the brand’s digital transformation, designing an ecosystem built to scale, optimize operations, and elevate the customer experience while preserving the brand's premium, handcrafted heritage.
Scaling an artisanal brand while maintaining its exclusivity
The brand needed to evolve from a highly manual model into a digital ecosystem capable of supporting growth, online sales, product personalization, and future expansion—all while maintaining a cohesive experience aligned with the firm's luxury positioning.
A growth-oriented digital ecosystem
I designed and implemented a comprehensive digital strategy leveraging Shopify, process automation, business analytics, and AI tools. This solution optimized operations, enhanced the shopping experience, and established a scalable technological foundation ready for business growth.
Contact
If you want to discuss product design (UX/UI), digital strategy, artificial intelligence, and business growth.
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